- A digital masterpiece reimagining the 1970s Lancia Beta HPE as a wide-body, Group 5 rally-inspired shooting brake with aggressive aerodynamics and modern engineering.
- The concept proposes a theoretical Maserati 2800 V6 twin-turbo powertrain, marrying classic Italian shooting brake practicality with supercar-rivaling performance figures.
- Designed by PSC Design, this viral sensation bridges the gap between 3D conceptual art and the tangible, high-stakes world of bespoke automotive restomods.
The Resurrection of the Shooting Brake
The automotive world is often guilty of nostalgia, but rarely does it produce a vision as visceral as this. The Lancia Beta HPE, once a quirky executive estate from the 1970s, has been violently dragged into the future by PSC Design. This isn’t just a restoration; it is a reimagining that strips the original car of its polite manners and dresses it in the war paint of a Group 5 racer. The silhouette remains unmistakably Lancia—the distinct shooting brake roofline is intact—but it now sits atop a chassis that looks ready to devour the tarmac of the Col de Turini. The stakes here are visual dominance; in a sea of sanitized electric crossovers, this concept screams with the mechanical soul of a bygone rally era.
The Heart of the Beast
While this machine currently exists as a high-fidelity digital concept, the specified technical loadout paints a picture of a serious performance contender. At its core, the design proposes a swap to a Maserati 2800 V6 twin-turbo engine, a powerplant that would fundamentally transform the vehicle’s character from a grand tourer to a track weapon. To handle this theoretical output, the chassis is reimagined with a custom air suspension system and KW V3 Clubsport adjustable suspension, ensuring the car can stance low for the show and stiffen up for the corners.
Worth A Look
The contact patch is equally aggressive. The render features a staggered setup with 17-inch forged 3-piece wheels at the front, wrapped in 235/40 Toyo R888 tires, and massive 18-inch wheels at the rear with a 12j width carrying 295/30 Toyo R888 rubber. This massive staggered footprint is necessary to fill the integrated fender flares that widen the body significantly beyond stock dimensions.
Aesthetic Aggression and Group B DNA
The exterior design is a love letter to the brutalist aerodynamics of the late 70s and early 80s. The front end is dominated by a massive front splitter and a menacing quad-headlight setup that harkens back to Lancia’s rally heritage. The redesigned bodywork features 3D printed parts to achieve complex geometries that stamped steel never could. A large rear wing balances the visual weight of the shooting brake rear, while the interior is stripped for purpose, featuring Carbon-Kevlar Legends seats and a full Sparco interior fitout.
From Render to Reality?
Currently, this Lancia Beta HPE remains a digital concept design with no official production plans. However, the line between digital art and asphalt reality is thinning. With recent hints from PSC Design about exploring concepts with an Italian studio (circa March 2026), enthusiasts are hopeful. This project sits comfortably alongside real-world restomod legends like the Kimera EVO37/EVO38 and the Lancia Delta Futurista by Amos Automobili, proving that the market’s appetite for modernized Italian classics is far from satiated.
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