Toyota’s EV Naming Strategy: A Source of Confusion?
Toyota’s recent foray into the electric vehicle (EV) market has been marked by an unusual naming strategy. Their initial all-electric model, the bZ4X, proved difficult to pronounce and remember, leading to a simplification to ‘bZ’ for the 2026 model year, alongside a mid-cycle refresh. This hasn’t exactly clarified things, however.
The 2026 Toyota bZ Woodland: Mid-Size EV
Adding to the intrigue, Toyota introduced the 2026 Toyota bZ Woodland – not an off-road variant as the name might suggest, but rather a fully-fledged mid-size all-electric vehicle. Further complicating matters is the reintroduction of the C-HR nameplate. This time, it’s not a subcompact hybrid but a larger, all-electric compact crossover.
Worth A Look
In Europe, this model is known as the C-HR+. While Toyota offers Americans a choice of three EVs, the company’s naming conventions continue to be a source of discussion among enthusiasts. However, the digital automotive artist community seems unfazed by this naming puzzle.
A Hypothetical Toyota GR C-HR: Digital Design
Digital automotive artist Dimas Ramadhan, from the Digimods DESIGN YouTube channel, has created a CGI rendering of a hypothetical 2026 or 2027 Toyota GR C-HR for the North American market. This design largely retains the standard 2026 Toyota C-HR’s profile, borrowing styling cues from the 2026 Toyota RAV4 GR Sport plug-in hybrid, particularly in the front bumper and grille.
Since this is a purely digital creation, details such as interior modifications and powertrain specifications remain unknown. The real Toyota C-HR boasts a 77-kWh battery and a dual-motor setup generating 338 horsepower. However, given its shared platform with the bZ Woodland, a potential GR version could even exceed this, potentially reaching 375 horsepower.
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